In the future…

Your content will be available directly within your calendar.

Navigating dozens of apps to find your content is cumbersome and time consuming. As a consequence, platforms that bundle content from various sources have become extremely valuable and popular. A calendar platform can automatically pull relevant events from your apps, which means that you don’t have to spend time digging through those apps or manually creating events.

Compared with events you have manually added to your calendar, events pulled from apps can be far more comprehensive and informative — full of engaging and actionable components. Consumers now expect rich interactive media, and relying on static plain text is a huge missed opportunity. In my concept, your calendar will provide immediate access to media such as TV episode recaps (HBO GO), sport highlights (ESPN), andTweets from live events.

Google Now integrates over 100 third party services (and has plans to open access to all developers), while Google Calendar only connects with other Google services. Google should follow in the footsteps of Sunrise (acquired by Microsoft in February), and create an open platform for third party developers. Google’s recent acquisition of Timeful is an encouraging sign of their commitment to building a truly intelligent, assistive calendar.

Your calendar will get you excited for upcoming events.

In the future, triplicate event items from Songkick, Facebook, andEventbrite are merged. The new event provides deep app links to the artist’s catalogue (in Apple Music, Spotify, or SoundCloud), getting you psyched for the show.

Tapping the location reveals options to view the address in Google Maps or call a car (on the day of the event). The QR code expands when tapped, making it easy to check in once you arrive at the venue. Your calendar should make you feel at ease, knowing that everything you need is instantly accessible.